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Book history --- anno 1900-1999 --- anno 1800-1899 --- Steven Heller and Louise Fili --- grafische vormgeving --- Typografie ; 19de en 20ste eeuw --- typografie --- 766:655.24 --- lettertypes --- negentiende eeuw --- twintigste eeuw --- 766.021 --- 766.035 --- 766.036 --- Gebruiksgrafiek ; typografie ; lettertypes --- Type and type-founding --- Fonts (Printing) --- Founts (Printing) --- Metal types --- Type faces --- Typefaces --- Founding --- Printing --- Typesetting --- History --- 766.22(091) --- Grafische industrie en ontwerp ; schrift ; typografie ; geschiedenis (overzicht)

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Cent ans de design graphique revisités à travers un choix de 108 oeuvres phares (affiches, couvertures de livres, publicités, pochettes de disques, etc.). Présentées en vis-à-vis de créations qui les ont influencées ou qui l'ont été par elles, elles témoignent des styles, thèmes et concepts, des méthodes, procédés et idées à l'oeuvre dans ce langage fait d'emprunts et de détournements.

Graphic arts --- Arts graphiques --- History --- Histoire --- Graphisme --- Design graphique --- Affiche --- Logotype --- Caractère --- Publicité --- Identité visuelle --- Edition --- Illustration, livre --- Presse

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"For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design--and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences:- Designers to Designers- Designers to Clients- Designers to the Design-literate- Designers to the Design-agnosticBeing able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you'll learn how to turn information into a valuable asset-- one of the key talents of the design researcher"--

Commercial art --- Graphic arts --- Business writing. --- Research. --- Science --- Science research --- Scientific research --- Information services --- Learning and scholarship --- Methodology --- Research teams --- Business --- Authorship --- Business communication --- Art, Graphic --- Arts, Graphic --- Graphic design (Graphic arts) --- Graphics --- Art --- Visual communication --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Advertising --- Art and industry --- Posters --- Motion picture billboards --- Marketing. --- Research --- Business writing --- Marketing --- E-books

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Before defining the IBM company's graphic look in 1956, Paul Rand had never designed an entire corporate identity. The American graphic designer had created many trademarks for advertising clients, but IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This manual offers an in-depth look at the further evolution of IBM's house style in the 1970s and '80s, from logotypes, fonts, numerals, and type specimens, to highly detailed information on imprinting binders, signage, packaging, and related material. It shows how the graphic designer selects and fits together material to produce visual relationships.Bron: https://www.copyrightbookshop.be/shop/ibm-eight-striped-logo-positive/

Art graphique --- Design --- Design graphique --- Symbole graphique --- Rand, Paul --- Grafische vormgeving --- Logo --- Ontwerp --- Typografie --- Lettertype --- Verpakking

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Graphic arts